TASK 3 - DESIGN
Week 6 - Week 7 (11/03/2024 - 22/03/2024)
Task 3 Briefing (Recap)
The task will require students to produce their own design pieces based on or inspired by the artwork analyzed in task 2 and the theme of the UNSDG chosen during the initial task. The creation produced should incorporate design principles covered in the course. Any medium or material is permitted to be used, so long as the message behind the pieces can be clearly conveyed visually. However, AVOID DIRECT USAGE of pure, plain photographs as the submission of the final product.
- Visual References -
Given the broadening nature of poverty, my inspiration is primarily derived from diverse artworks with a mix of unrelated themes. Delving into compositions, concepts, and arrangements within these pieces, I discern elements that resonate with my vision. The references chosen employ a spectrum of colours, ranging from bland contrasts to warm tones, each serving to represent various moods and contexts. For instance, Figure 1 displays a symmetrical layout and stark contrasts, offering a layout for conveying societal disparities. Similarly, Figure 2's repetition and focus on the eyes inspire me to symbolize the general gaze of society within my own designs. Lastly, Figure 3's masterful use of spotlighting conveys focus and attention, suggesting a powerful technique for highlighting focal points (characters or objects) in my compositions.
 |
| Figure 1. Poverty & Wealth by Margarita Kabelkova |
 |
| Figure 2. Emphasis in Art |
 |
| Figure 3. Access by Maria Karlsruhe |
Sample Sketch 1
- Rather than using humans, plants or trees were used to represent human life (nurtured = rich/adequate income vs. unnurtured = poor/poverty).
- The symmetry used shows that different parts and areas of the page display a distinct difference between the lives of the rich and the poor.
- Contrast was applied, whereby the brighter top half uses brighter and livelier colours, representing poverty, whereas the bottom half uses black, white, and grey to represent the poverty-ridden, unnurtured part of life.
Sample Sketch 2
- The spotlighting effect was used to highlight emphasizes the individual sitting on the floor.
- Repetition of eyes all over the background serves to represent society (or their gazes).
- Stark contrast between the checked floor from the dark coloured walls will be used to display an enclosed space or room.
- Visual harmony is seen as the colour scheme utilizes mostly varied shades of achromatic colours (grey, black, white) which pairs well with one another.
- Approximate symmetry as the overall design was nearly balanced whereby one area does not appear heavier than the other and majority of the details are focused on the centre.
 |
| Sketch |
 |
| Rendered |
Sample Sketch 3
- Dark blue background contrasts with the middle lighted centerpiece.
- Emphasis is given to the dome containing an individual in the middle.
- It also shows a slight possibility of approximate symmetry.
 |
| Sketch |
 |
| Rendered |
Final Design
 |
| Averted Gaze |
Rationale Behind Design
The UNSDG goal that I had chosen was Goal No. 1 (No Poverty), which focuses on eradicating poverty all over the world, regardless of the type or form. The definition and understanding of poverty have inevitably evolved over time, extending beyond traditional concepts tied to impoverished rural areas or developing nations.
My final design concept is based on how society tends to act towards those affected by financial poverty. In this progressive, modern age, beggars and homeless individuals are still seen around us trying to make enough money to feed themselves or their families for the day. However, society often turns its gaze elsewhere to avoid making eye contact.
The repetition of eyes in the background encircling the centre serves as an obvious representation of society's eyes averting. The central figure represents a beggar; their outstretched cup requests a need for assistance. Illuminated by a spotlight, the beggar's presence is emphasized amongst the crowd. The approximate symmetry of the room, with the stark contrast between the dark walls and the illuminated floor, further accentuates the isolation and vulnerability of the beggar. An achromatic colour scheme displays harmony and can symbolize the gloomy atmosphere or mood of the beggar towards society.
(200 words)
Weekly Feedback By Lecturer
- Week 5: Come up with relevant concept related to the UNSDG selected. Ensure design principles are applied and can be determined.
- Week 6: Refer to design principles and focus on the selected principles to produce design piece. Can consider combining elements from the 2 sketches made to produce a viable concept and work.
- Week 7: Visual references should have slightly more in-depth specificities, especially pertaining to the principles and/or concepts planned to be incorporated into the design. The number of visual references required is not specific; the number of references is up to the student.. Rendered designs can be placed with their respective sketches and list the design principles used in each sketch. The rationality behind design will be based on the final selected design work (strictly 150–200 words).
- In all honesty, this task proved to be much more challenging than the first two tasks. I was challenged into applying design principles that I have learned in the past six to seven weeks onto my own original design(s). Additionally, having to use and gauge whatever imagination I have to come up with a design piece that fits the theme chosen did leave me stunted, especially considering how art wasn't my forte.
- Nevertheless, I did a lot of reviewing and looking through different artist's works to spark inspiration for my own piece. Regardless, the process that we all had to go through for this task was tiring and refreshing at the same time since it basically tests my understanding on the topics/theories, creativity, critical thinking and application skills. Overall, an "okay" attempt was done despite being a total beginner. Though, my works can be improved more in order to create a cohesive and meaningful piece that can catch the viewers' attention.
- "End Poverty In All Its Forms Everywhere". United Nations Department of Economic & Social Affairs
Comments
Post a Comment